Consumers are more optimistic than ever about returning to live events but are now craving convenience. What better food to offer during the World Cup season than the Nation’s No.1 takeaway choice last year – pizza!

44% of people would pay more to jump the queue, and a huge 57% of guests would like to be able to schedule food or drinks prior to arrival. It’s the responsibility of the operator to invest in technology such as self-serve kiosks to ensure the customer experience is seamless. Offering premium experiences like this gives people the freedom to create their ideal stadium experience and enjoy game day their way, increasing the likelihood of repeat visits. 82% of people who used to attend live events say that they miss the experience and a staggering 85% are nostalgic for stadium food. Pizza is an ever popular and familiar menu item, guaranteed to entice customers into staying longer for multiple food and drink purchases.

Source – oracle Ooh food & drinks consumer trends 2021